World Travel Center
A standalone World Travel Center project: rebranding and interface design within the Otravo organisation.
Bringing brand and interface together.
Context
The WTC case presents rebranding and user interface design for World Travel Center. The original presentation shows the visual direction.
Design
The brand presentation and digital application form a distinct project alongside the D-reizen and Otravo work.
Design approach and reflection
The challenge, design decisions and next step for World Travel Center.
Challenge
A travel brand needs a recognisable visual identity that can also be applied to its digital interface.
Analysis
The existing WTC presentation combines rebranding and interface design as a distinct project within the Otravo organisation.
Design decisions
The visual direction is presented as a whole, emphasising the relationship between brand expression and digital application.
Solution
The original presentation shows the proposed brand and interface direction for World Travel Center.
Validation and outcome
The presentation image is available. Brand research, usability findings and measured effects are not documented in this case.
Reflection
Brand identity and interface design need to support each other. Further work could test the direction through concrete tasks and additional screen sizes.
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