Tinker Hatfield · design as a story
Tinker Hatfield’s sneaker designs and sketches show how function, form and a distinctive story come together. This is a source of inspiration, not a commission I completed for Nike.
ABOUT / ERIK HOMAN
Designing for people.
Erik Homan is a UX/UI Designer with experience in visual design, product design, interaction design and design systems. His work includes digital products for Coolblue, KVK, Wehkamp and travel brands.
EXPERTISE
UX/UI · Visual Design · Design Systems
My work includes digital experiences for Coolblue, Wehkamp, KVK and travel platforms. My developing experience in healthcare brings a new perspective to accessible, human-centred design.
DESIGN EXPERTISE
UX, UI & Product Design
As a UX Designer I focus on user needs and clear interactions. As a UI Designer and Visual Designer I develop accessible interfaces and a consistent visual language. Product design connects these disciplines with the digital product and its design system. My design approach draws on Human–Computer Interaction (HCI) principles and Jakob Nielsen’s usability heuristics. I focus on recognizable navigation, clear feedback, consistent controls and error prevention, helping people find their way with less effort and less to remember.
AI-ASSISTED DESIGN & DEVELOPMENT
Design & development with AI
I also work as an AI-assisted Designer & Developer, using ChatGPT and Microsoft Copilot to explore ideas, develop designs and build digital prototypes and websites. I set the direction and review usability, visual quality and functionality.
DESIGN · DEVELOPMENT · INTEGRATIONS
From design to a working system.
Alongside UX/UI and visual design, I work on AI-assisted development, hosting and deployment. I also connect systems so websites, dashboards, databases and external services work together.
Software & platforms
Figma · Adobe Creative Cloud · Sketch · ChatGPT · Microsoft Copilot · GitHub · Render · Neon · Cloudflare Pages · HTML/CSS · WordPress
Inspiration, design philosophy and approach
Toyota TPS · continuous improvement
Toyota and Kaizen illustrate why I work iteratively: observing, learning, simplifying and making improvements step by step.
Apple · attention to detail
Clear interactions, consistent components and careful finishing are important quality principles in my work.
Branding and modular design
A strong brand remains recognisable, while a modular design system keeps digital products coherent and accessible.
MY APPROACH
How I work
From an initial idea to a tested digital product. I connect design, technology and feedback in six steps.
Research & product vision
I explore user needs and context. Depending on the question, I use interviews, observations, personas and customer journeys to define goals and priorities.
UX/UI design
I translate the question into structure, interactions and a visual design in Figma.
Specification
I document behaviour, components and acceptance criteria so the implementation can be evaluated.
Development
I implement the design with reusable components and AI support. GitHub keeps a record of the changes.
Testing & validation
I evaluate prototypes through user testing where appropriate. I also check accessibility, responsive behaviour and functionality.
Continuous improvement
I incorporate feedback, resolve problems and use what I learn to guide the next improvement.
Feedback leads to the next improvement.
I set the direction and evaluate the result. AI supports my analysis, implementation and development.