Vliegtickets.nl
Otravo / Vliegtickets.nl
From an initial search to a suitable flight. Four projects covering campaigns, search, comparison and destination discovery.
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Connecting inspiration with flight search.
Context
A redesign for the Vliegtickets.nl homepage and campaign pages. The selected Thailand campaign combines destination information and photography with flight search and offers.
Design
The search form is prominent at the top. Destination and airline content, price cards and booking actions provide several routes to the next step.
Shaping the search experience.
Context
The original case contains search-box variants and A/B-test hypotheses. The designs explore destination selection, outbound and return journeys, dates and travellers.
Design
Different layouts, colours and expanding fields explore alternative ways of presenting the same search task. The calendar and traveller selection are designed alongside the search box.
Making flight options easier to compare.
Context
The results page combines search criteria, filters and flight options. The screens show prices, departure times, airlines and additional flight information.
Design
A consistent result structure supports comparison. Expanded details make room for price breakdowns and transfers, while filters remain alongside the results.
Discovering a destination through your budget.
Context
Budget Map is a separate interface for exploring destinations on a map. Visitors can set a budget, departure point, flight details and travellers.
Design
Map price labels connect destinations to fares. The filter panel and selected-destination summary provide context within the geographical view.
Design approach and reflection
The challenge, design decisions and next step for Vliegtickets.nl.
Challenge
Travellers need to find and compare suitable flights, whether they start with destination inspiration or a specific search.
Analysis
The campaign page, search-box variants, results page and Budget Map offer different entry points into planning a trip.
Design decisions
Search criteria remain recognisable; flight cards follow a consistent structure and additional details appear alongside the relevant choice.
Solution
The designs connect destination content with flight search, comparison and exploring destinations on a map.
Validation and outcome
Search-box variants and A/B-test hypotheses are documented. Outcomes from completed experiments or improvements in bookings are not verified in this case.
Reflection
Separating inspiration, search and comparison helps explain the design decisions. A next evaluation could examine how clearly travellers understand their criteria and flight options.
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