Otravo
Otravo is the parent travel company behind brands including Vliegtickets.nl and World Travel Center. This case brings together my design work for the organisation and its brands.
From exploring a company to finding a role.
Context
The careers website presents Otravo as an employer. The portfolio design and delivered design from Google Drive connect the company, its departments and its vacancies.
Design
A vacancy overview with search forms the functional core. Photography and information about departments and brands introduce candidates to the organisation.
World Travel Center
A brand within Otravo, with a separate case covering rebranding and interface design.
View the standalone World Travel Center case →Design approach and reflection
The challenge, design decisions and next step for Otravo.
Challenge
Finding flights, exploring jobs and recognising a brand are different digital user goals.
Analysis
The Otravo case links to four Vliegtickets.nl projects and also shows a careers website and WTC rebranding.
Design decisions
Flight search, recruitment and brand identity remain distinct projects without duplicating the same designs.
Solution
The Vliegtickets detail case covers flight search and booking designs; the Otravo page also presents the careers site and WTC rebranding.
Validation and outcome
Design screens are available. The Vliegtickets case mentions A/B-test hypotheses, but verified experiment results are not available.
Reflection
Separating product tasks from brand communication makes the individual projects easier to follow.
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