Wehkamp
Product pages, navigation and an app concept. Selected Wehkamp projects from my existing portfolio.
Sketch · Principle · Adobe Illustrator
Product information, brought together.
The original project focuses on redesigned product-page components: photography, colour and size selection, purchasing, specifications, recommendations and reviews. The existing case also includes a Principle motion prototype for a sticky desktop product.
From search to selection.
Navigation, search and iconography form a distinct design project. The overview shows how the search field, categories, filters, sorting and product cards work together. The mobile design and expanded filters belong to the same original case.
A concept for discovering new looks.
Wehkamp Looks App is a separate hackathon project in my original portfolio, covering concept, design and an interactive prototype. These selected screens show the beginning of the personal introduction. This is an app concept, rather than a released product.
Original projects
Design approach and reflection
The challenge, design decisions and next step for Wehkamp.
Challenge
Product information, product selection and discovering new looks each call for a clear interface.
Analysis
The designs cover product details, colour and size selection, navigation, search, filters and sorting. The Looks App is a separate hackathon concept.
Design decisions
The product page prioritises purchase information. Search and filters remain recognisable parts of navigation.
Solution
The case presents product-page components, desktop and mobile navigation, and an interactive Looks prototype as separate design explorations.
Validation and outcome
A Principle motion prototype for the product page and an interactive Looks prototype are documented. Conversion figures and A/B-test results are not available for this case.
Reflection
The relationship between navigation, product details and inspiration offers a direction for future iteration.
Let’s create something great together.
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